Monday, September 29, 2008

War of Marketers

Marketing Strategies??
Till date we learnt, studied and listened about wars which happened for women, ego, and kingdom. But in the current scenario of modernization it is the war between two people who are the prime movers of this world. These movers do pass to other people with their jubilant skills and leave them towards the common man who is their prime motto.

We all know about the marketing strategies and the marketing abilities of our companies and how it markets our tastes in the name of products. Beside this we never thought of a chain which is much powerful to these companies in marketing strategies which markets on our mentality and on our bad habits, such companies are those companies which follow marketing strategies in pulling people towards yogic principles and that way of living. I don’t want to name those organizations which adopt these principles but I say about their thought process by comparing to the corporate world from the view of common man who is the goal of the both organizations.

Like other wars this war also possesses two rival groups which fight with each other. One is corporate world and the other is yoga teaching organizations. In previous wars we heard like there were one bad and one good. But, in this war both are absolutely same and are having the same power (influencing people). Corporate follow the strategy of pulling the attention of people with their marketing measures like advertising and reaching customers through distributing free samples of the products and giving attractive offers or introducing the product in a fabulous way. The other section of marketing will be done largely through mouth. Mouth publicity of these will not be definitely ethical but people will pulled into that trap without their knowledge in this process several will feel uncomfortable too, these give them one beautiful answer saying, “ That main man gave this knowledge to us and we now gave it to you in the same manner you take it across.” To listen it’s really wonderful if one out of ten is agreeing to be in the process they are successful.

Despite these marketing processes they adopt war. Even this war will be done in the ethical room without any proof and in a room where the voice can’t go out. This war involves pointing out the mistakes of the other. Yogic people says consuming wine and other alcoholic things is bad and a corporate man says this is new generation add wings to your shoulders live life to the fullest extent live the way like there is no tomorrow enjoy everything in every way. This is the process attracting consumers which is done in a good man but the question comes how they blame each other. I give an example here regarding this aspect,
I was sitting in a seminar where marketing was being taught there that corporate man came with beautiful examples of Mc Donalds, Unilever and their marketing strategies and the process they adopt in guessing the consumer in turn he started saying about the yogic gurus of India and their marketing strategies and in what way they influence people. If one listens to him he’ll firmly feel that yes these yogic gurus adopt high marketing strategies and make fool out us. He said today the generation is moving fast and this is really helping kingfisher to make money but it’s completely acceptable because customer is enjoying the feel, if you stop them then you are wishing to be an idiot before them. He added if I firmly know that I’ll get profit if I open a bar then there is no ill in opening a bar at that place, because despite of ethics and other things what matters is success and profit. He adds that these yogic gurus know about these changes more than the beverages factory and they make strategies of doing their business by teaching people about rituals which were followed by our ancestors. He gives one word built with perfect knowledge on the basement of exact and correct data.
In the same manner when I came across a yogic guru he said these corporate people will guide you towards our death we ask you not to smoke not to drink liquor and not to eat non- vegetarian in order to save yourself, to add few more years to your live, and to lead it in an ethical way, he also said if our principles are wrong why corporate people are coming to our classes and why our course is a part of their training. When he was asked about rise in liquor consumption he said this is not real if really the youth is running to bars for consuming beers and liquor there won’t be any need for Maliya to run airlines. It is really idiotic to think that youth is running behind bad habits because we made some lacs of people to come out these things and it is always good to put bad in losses by selling good (good is preventing from bad i.e., liquor and other bad habits). In this world people are forgetting themselves by running behind money and for the material things, ethics and rituals show them the path of knowing themselves so it is advisable to get rid off these bad habits and adopt seva which is the paramodharma (Sanskrit word which means main principle of live) as said in Vedas. He also said that we Indians are forgetting the valuable things which were given to us by our ancestors by running towards western culture and they are making fruits out of our knowledge.

Both are correct in their own principles and in their own way of living but if it comes to a common man who has to travel in these boats then arises a problem because these people will eat off his brain with their perfect and well sharpen weapons (words). Finally it is a myth for a common man to think between the two ideologies, intelligent people easily cross the river b using the both by managing them but several fail in managing them and will fall in the river, several stay back without choosing anyone of the two and being crushed between the two ideologies. So it is the time for you to opt between these......

Wednesday, September 24, 2008

My Memories-1

Hyderabad-A city of Memories…….

I'm daring to write some silly things which i did in Hyderbad today with some added flavours . Being a shy guy it is a daring step for me to share my memories my friends really know how I feel when any one asks some personal questions to me. But, I thought that if I don't dare now I can't do it never. So with the added dare and added flavours I'm sharing my memories..........

Hyderabad is an example of Quili Qutub Shah’s love towards Bhagamathi so Bhagyanagar(present Hyderabad) was built in a beautiful way and it possess several wonders in it. Previously it used to possess heritage wonders and it added technology and realty to its growth and in the run changed its colors to newness with its heritage values. Now it possess famous technological wonder Hi- tech city, Prasads I-Max which are considered as architectural wonders in the present scenario.
I used to visit Hyderabad regularly in my summer vacations but for the first time I stepped into Hyderabad in 2005 with a purpose of pursuing graduation. When I came to Hyderabad I was a kid who knows nothing about the place and who doesn’t know what to do in this vast city. I still remember my first city bus experience. After giving my entrance exam for B.Com (Hons) I came to a near by bus stand to catch a bus, I wasn’t aware of the bus numbers too I vaguely remember two bus numbers 1 and 2 which will take me to x-roads. A bus came and I was searching for seats in the fully flooded bus and at last I caught the bus and had a place of one foot on the foot board, my heart was really beating fast with the new experience may be because of happiness that comes after achieving something. Soon after this incident I had one more opportunity to feel happy i.e., I haven’t paid for the bus ticket I still remember how I was feeling at that time. Later I was selected in the entrance and I entered the gates of Keshav Memorial Degree College for pursuing my graduation. As the city was new though my aunt asked me to stay with them I opted for paying guest with one of my classmates and his friend…..

Life as P.G (paying guest)
I stayed in the same P.G opposite to Chikkadpally Chandana Bros, I lived there for an year collecting funny incidents some struggles and several joyful moments. I just love those incidents when I went to second shows without informing the warden and those nights where I loved walking on the roads with a delicious cone in my hand and those early mornings with a cup of tea after a whole night preparation for examinations, those films that I’ve seen without ticket and those bananas which we used to lift at nights.I can say that my P.G life filled with funny things and memories before my exams because as exams were just two months away I do remember the heat we had for preparation and the fun we had between the hectic preparation schedules. Our warden was strict against allowing friends into the P.G area even then we used to have friends who used to stay at nights adding fun to the whole compound. It was really a loving moment for all the students and several others who live in P.G to come to our room for having fun. I do remember my room mates experience with the gay who lived in the next door, he literally used to run away from that place whenever he came across with him and the battles we made against warden in removing that fellow from compound and we were successful in a short span of a week where we were moved to other floor. One of my room mate had a fantasy of watching porn movies where he used to rush to a nearby theatre whenever he had a penny in his pocket and one of my classmate became a best friend of him in this process where they used to share the ticket amount in a short span and used to go to cyber cafe’s together in no time they turned out to be the best friends whom I’ve ever seen. Those liquor parties of my classmates which made me to rush to my friend’s home to spend a night and those coke parties where we used to laugh for the fullest extent, all these incidents will be there forever in my memories. This is my experience at P.G for an year and in the second year of my graduation I moved to my aunt’s home where I became a family member of them and where I had a lots of fun with several advices from them which made me to have a drastic changes in me. But here I’m not writing these memories because every day is a memory. But I want to say one thing here if I’m blogging with different ideas and if I’m writing some short stories all these are because of Harsha who added these spirits in me I think I was impressed in this area by seeing him.

College
I’m talking about college after this P.G experience because this is a place where I walked for three years by changing myself from an adolescent to a post graduation entering student. I remember those few people I met on the first day of my college who became my friends for the lifetime. Gautham: We call him as banda frankly saying I used to hate this guy a lot and we never had a minute friendly we used to have several differences all the way if Gautham is standing at a place I used to quit that place but with the same guy I stood second in the university competitions where we added a new fame to the college. We have several differences with us and are different in ideology and implementation. But, we had some similarities too which made us to be the best buddies. If I continue the list I think it makes this area to be much spacious so I end up saying about my friends by mentioning their names they are: Abhishek, Shannu, Harish, Sarvesh, Rama, Narendra, Phani, and other classmates. I said classmates because I was among those who lived happily with the two set of people that used to have differences in them. In a span of time my class was divided into Shannu batch and Gautham batch where I used to roam with the both and I used to share the ideas of the both I was acting as Krishna in Mahabharath and frankly as Krishna was with Arjuna I used to be there with Gautham for maximum time.Despite the clashes and politics of our class we really had lots of fun like we made our class girls to pay for the lunch which we had in a good restaurant and for the film (Athadu) which we went and running to police station where one of our classmates was arrested by police for eve-teasing. I just want to mention this incident because it was the incident which we used to recollect whenever we come across that guy. It was our quarterly exams time and in the mean time there was a cricket match of India going on. Few of my classmates after finishing off the exam were enjoying watching cricket in a nearby shop, and one of them was sitting on a bike with a good day packet in his hand and eating a biscuit with seriousness on his face which added a villain look to him. Actually he was waiting for Gautham in order to go back to home and when he found Tripura  he went to her and asked about Gautham she gave a different look and she continued walking this fellow came back and sat on the bike and continued consuming the pack of biscuits. At the same time a lady who was standing there gave a signal to a guy and he rushed to this fellow and gave two blows and made other guy to sit on the bike and took them to police station (P.S). That lady constable thought that this fellow was teasing her and resulted in sending my classmate to P.S and the rest was humor pack where few were rushing to police station making trials to make the two to come out and lectures rushing in and several funny things happened in a serious way. I do remember the T-Shirt which my classmate wearing which added additional glow to this process and I do remember that he never dare to wear the same thing again.With the same set of friends I literally fought for tickets of several films by standing in the queues later we came with several ideas of making class girls to get tickets for us and advance bookings jumping queues and catching a bakara to get tickets for us and a lot. We used to bunk classes by taking permission from our class teachers and borrowing some money from them every time and I hardly remember returning back the money to them again. Every time one will be selected to get permission and money when it was my turn I was feared and I was saying that I won’t do it and I asked my friends that I’ll draw money from a nearby atm but when mam was about to step down from the class I was thrown by friends before her and she asked what I said, “Mam we are going to movie we need your permission.” She said ok and then I said, “Madam can you give me a hundred.” she simply gave the money with a smile and moved to other class though the thing ended in a couple of minutes simply it was a terrific moment I think that would be the cause for us to enjoy vikramarkudu (film which we’ve seen with the hundred borrowed from mam) to the fullest.Last but not the least my flirting memories of the college life I was a flirt from my school days and I continued this process in my graduation too. I thought that no one was aware of these things but each and every person in my class knows it but only few disclosed it with me. I had a crush on one of my classmates who became a good friend of mine in the same journey of flirting and the main thing is she knows that I’m flirting her and in some way she helped to get the status of a flirt. Her name is Pavani I do remember the silliest things which I did to impress her but never I said her in words that I liked her and though she knows this she never spoke regarding these things with me which helped us in continuing to be good friends in mean time by stopping the process of impressing.With several other incidents like tasting cigarette and sip of tea at twelve in the night and walking all the way to home at 2 after watching a movie at prasads and roaming in the streets of charminar and the taste of lassi after finishing off the exam and the chats which we had in our college canteen and the love stories of my class all these will be there in my memories forever and ever……….
Anirudh.

Tuesday, September 2, 2008

"Stardom - Success"

When a star gets down from a car by opening his door by keeping his left leg on the floor and raising behind the door with a smile or with a proud expression, people will be shouting loudly and few may have a fast heart beat which says about the eagerness that they are showing towards the star and the position which they've given to him, they call him star in a powerful voice as if they have achieved success. That is the power of stardom, it may be a film actor or a successful business magnet or a powerful politician whatever he is, he is successful in his work and he made a successful approach towards people whom he's facing, and people literally behave like slaves and carve for his shakehand or autograph and several say I wanna become like him.
In what way stars are different from us are they gods or alliens? Definately, no they are common human beings like us, then what made the difference?
One never thinks in this way and no one looks himself in a successful way and no one wants himself to be a role model and he never knows that no other person on earth can be his role model when compared to him. No one is born intelligent and no one born successful. When we speak about success, people think success is winning but success starts from the next second when we start giving our own definition for it like for a goldsmith success is getting gold at a cheaper price for an actor success is fame in such a way each of has our own ways of success. It is a known fact that we all know about these things earlier but we don't follow them. Instead of cursing ourselves lets look at the way how successful people are making difference.
If there is a challenge of makinis g or creating a new idea in ten minutes, first of all what runs in our mind is time, and secondly we will go through our past experiences for presenting the same, thirdly we will be looking here and there for searching for our fellow friends who are not working or thinking, if possible as we don't have any idea we'll spoil other's ideas. Where successful people will differ from others,they will be concentrated towards their work and will present in a fabulous way so that they will be the dictators at that event and no one can compete them, what matters in success is using common sense instead of using our technical and other tough skills which will actually ruin our job.
Success people are really one step behind when compared to a follower in terms of knowledge and experience, but what makes them to stand in that position is implementing or using the knowledge which they are possessing, in general a common person after fetching some knowledge forgets about that but successful makes use of it and explores that in a deeper sense where in they create ideas and gains more experience. So Read learn and unlearn will the basic principle of successful people.
"Success is a factor which never comes in a day, for success one has to put his efforts extensively or else one has to do smartwork at right time." Everyone knows this and everyone uses this sentence extensively but no one implements but the one who implements it will leave a new statement to the world which world keeps on using for generations.
Stars are really common people they keep their effort completely to become successful and after become successful, the fools or followers behind them makes them to stand as stars and they run behind them as if they are demi gods. So instead of keeping some person as ideal model its better to see yourselves in a better position. Follow this one day or the other you can see people running behind you and shouting for you. Because followers exist forever..........