War of Marketers

Marketing Strategies??
Till date we learnt, studied and listened about wars which happened for women, ego, and kingdom. But in the current scenario of modernization it is the war between two people who are the prime movers of this world. These movers do pass to other people with their jubilant skills and leave them towards the common man who is their prime motto.

We all know about the marketing strategies and the marketing abilities of our companies and how it markets our tastes in the name of products. Beside this we never thought of a chain which is much powerful to these companies in marketing strategies which markets on our mentality and on our bad habits, such companies are those companies which follow marketing strategies in pulling people towards yogic principles and that way of living. I don’t want to name those organizations which adopt these principles but I say about their thought process by comparing to the corporate world from the view of common man who is the goal of the both organizations.

Like other wars this war also possesses two rival groups which fight with each other. One is corporate world and the other is yoga teaching organizations. In previous wars we heard like there were one bad and one good. But, in this war both are absolutely same and are having the same power (influencing people). Corporate follow the strategy of pulling the attention of people with their marketing measures like advertising and reaching customers through distributing free samples of the products and giving attractive offers or introducing the product in a fabulous way. The other section of marketing will be done largely through mouth. Mouth publicity of these will not be definitely ethical but people will pulled into that trap without their knowledge in this process several will feel uncomfortable too, these give them one beautiful answer saying, “ That main man gave this knowledge to us and we now gave it to you in the same manner you take it across.” To listen it’s really wonderful if one out of ten is agreeing to be in the process they are successful.

Despite these marketing processes they adopt war. Even this war will be done in the ethical room without any proof and in a room where the voice can’t go out. This war involves pointing out the mistakes of the other. Yogic people says consuming wine and other alcoholic things is bad and a corporate man says this is new generation add wings to your shoulders live life to the fullest extent live the way like there is no tomorrow enjoy everything in every way. This is the process attracting consumers which is done in a good man but the question comes how they blame each other. I give an example here regarding this aspect,
I was sitting in a seminar where marketing was being taught there that corporate man came with beautiful examples of Mc Donalds, Unilever and their marketing strategies and the process they adopt in guessing the consumer in turn he started saying about the yogic gurus of India and their marketing strategies and in what way they influence people. If one listens to him he’ll firmly feel that yes these yogic gurus adopt high marketing strategies and make fool out us. He said today the generation is moving fast and this is really helping kingfisher to make money but it’s completely acceptable because customer is enjoying the feel, if you stop them then you are wishing to be an idiot before them. He added if I firmly know that I’ll get profit if I open a bar then there is no ill in opening a bar at that place, because despite of ethics and other things what matters is success and profit. He adds that these yogic gurus know about these changes more than the beverages factory and they make strategies of doing their business by teaching people about rituals which were followed by our ancestors. He gives one word built with perfect knowledge on the basement of exact and correct data.
In the same manner when I came across a yogic guru he said these corporate people will guide you towards our death we ask you not to smoke not to drink liquor and not to eat non- vegetarian in order to save yourself, to add few more years to your live, and to lead it in an ethical way, he also said if our principles are wrong why corporate people are coming to our classes and why our course is a part of their training. When he was asked about rise in liquor consumption he said this is not real if really the youth is running to bars for consuming beers and liquor there won’t be any need for Maliya to run airlines. It is really idiotic to think that youth is running behind bad habits because we made some lacs of people to come out these things and it is always good to put bad in losses by selling good (good is preventing from bad i.e., liquor and other bad habits). In this world people are forgetting themselves by running behind money and for the material things, ethics and rituals show them the path of knowing themselves so it is advisable to get rid off these bad habits and adopt seva which is the paramodharma (Sanskrit word which means main principle of live) as said in Vedas. He also said that we Indians are forgetting the valuable things which were given to us by our ancestors by running towards western culture and they are making fruits out of our knowledge.

Both are correct in their own principles and in their own way of living but if it comes to a common man who has to travel in these boats then arises a problem because these people will eat off his brain with their perfect and well sharpen weapons (words). Finally it is a myth for a common man to think between the two ideologies, intelligent people easily cross the river b using the both by managing them but several fail in managing them and will fall in the river, several stay back without choosing anyone of the two and being crushed between the two ideologies. So it is the time for you to opt between these......